Case Studies

BBGV (Season -5 )
200x200

BBGV (Season -5 ):

Objective:

  BIG FM unearths hidden talent across the country and give all the finalist an opportunity to record their original songs and videos.

Idea:

   BENADRYL BIG GOLDEN VOICE.

Strategy:

  With the tagline ‘Yeh Mitti ke Sur Koi Rok na Paaye’, the finalists recreate folk songs in an unique contemporary style mentored and judged by Anu Malik. Their performances were played on-air + through webisodes.

Results:

   Radio Reach: Approx. 60Mn.

   Digital Reach: 50.8Mn.

BIG Green Ganesha
200x200

BIG Green Ganesha

Objective:

  To promote celebration of Ganpati in an Eco- Friendly way + cover Live emotions of devotees from LalbaugCha Raja with RJs.

Idea:

   GAJANAN MUSIC VIDEO.

Strategy:

  Music Video composed by Bolywood singer Divya Kumar, composed of only natural acoustic music to promote the celebration of Ganpati in a natural & eco-friendly manner.

Results:

   Gajanan Music Video.

   Reach: 2Mn | Views: 6.5Lakhs.

   Live Videos from Lalbaugh.

   Reach: 60Lakhs | Views: 2.5Lakhs.

Suron Ki Nau Deviyan
200x200

Suron Ki Nau Deviyan

Objective:

  To promote women empowerment this Navratri.

Idea:

   SURON KI NAU DEVIYAN.

Strategy:

  A 9 day musical fest, with 9 original folk songs highlighting the virtues of 9 goddesses composed & performed through the voice of celeb singers.

Results:

   Facebook.

   Reach: 50Lakhs+.

   Views: 4Lakhs+.

NoKhaaliPet
200x200

NoKhaaliPet

Objective:

  On World Human Rights day, create an awareness about malnutrition and urge people to contribute for providing nutritious food to the needy souls.

Idea:

   NOKHALIPET.

Strategy:

  Focus on Right to Food-where Big FM partnered with Nature Fresh & Akshaya Patra to roll out an audio video anthem ‘#NoKhaliPet’ to create awareness about malnutrition.

Results:

   Radio: Reach- 1.4Mn | Impact- 13.5Mn.

   Digital: Videos views- 1.03Mn.

BIG Junior Rockstars
200x200

BIG Junior Rockstars

Objective:

  To showcase how children adapt to new skills when elders spend quality time with them.

Idea:

   JR.ROCKSTARS.

Strategy:

  A digital Video, wherein few children invited into the Big FM studio composed a track using lunch boxes, compass boxes etc. with the help of a celeb- percussionist . The talented kids brought out the message of ‘Every Child is a Rockstar’.

Results:

   Digital.

   Reach: 5.5Lakhs.

   Views: 10Lakhs+ .

8 To 8 Manzil Pe Nazar (Sonata Act)

8 To 8 Manzil Pe Nazar (Sonata Act)

Objective:

  To promote India’s first safety watch for women.

Idea:

   8 To 8 MANZIL PE NAZAR.

Strategy:

  Female RJs across the network (21 stations) with a live booth of women crew from 8-8 acted as women influencers in each city to enrich, empower & encourage women to go out for their drea.

Results:

   Radio: Reach- Approx. 32Mn.

   Digital: Views- 1Mn.

   Awards: Emvies + Golden Mikes .

92.7 bigfm logo